Mobile Marketing SHOOT OUT

MOBILE ADVERTISERS SHOOT IT OUT AT OMMA

At yesterday's OMMA Mobile event in New York, seven mobile advertising companies had a cage match with six minute presentations, mano a mano. The seven were Amobee, M Pocket, Millennial Media, Grey Stripe, AdMob, Third Screen, and AdInfuse.  The winner, my friend Roger Wood SVP of Amobee,  "digits down" based on SMS voting from the marketing and advertising attendees in the audience. Kudos to the Roj-ah for a presentation which elegantly and eloquently covered all the value aspects of Amobee's proposition and integration into the carrier domain, while creating the commercial "patois' required in the advertising world.  And given that it was the debut day of the "Jesus Phone--it does all things" by Apple, he aptly won an iPhone.