Hong Kong's Mobile Matrimonial Wars
A friend of mine at Hong Kong operator Hutchison (branded "3" there) has relayed that tens of thousands of Hong Kong residents have signed up for a tracking service enabling them to monitor the
movements of their spouses. The "Follow Me, Follow You" service offers subscribers unlimited "spot searches" to track a person's location by identifying the location of their mobile signal. Nothing really new here--this is location based services originally positioned as a means to locate the whereabouts of your children. Launched in 2005, the service requires both finder and findee to consent to the searches being carried out in this global city of 7 million people. This takes texting your secret lover to higer quantum level. Kind of like "prisoner's dilemma" with your spouse!
In Flagrante Delicto
This interested me since another friend at a competitor to Hutchison advised me in 2005 of a "secret
service" they offer with ringer tones. This operator cleverly adapted the ring back tone phenomenon (where a caller hears a custom ring tone which is usually a slice of music instead of the trill we're used to) for philandering spouses visiting their lovers across the border in the mainland. Since HK calling ringers were different than when you were roaming in China, this operator offered a solution for those visiting the mainland potentially having an afternoon delight--a ring back tone that was the same as though you were still physically in the home network.
Should you receive a call during a mainland flagrante delicto, your calling spouse would think you're in Hong Kong. The intriguing commercial aspect to this was my mate came up with the idea by culling their billing records for those MALE customers who were most often across the border during the day as reflected by their calling records, then via a telemarketing call offered this special service. At a high monthly premium close to US$10, they had a closure rate over 75% and a user base of "over 10,000." That is a million $ revenue stream, all without the consuming public knowing of this "elite" service. Sound way to make quota with a high margin revenue stream to boot.
Some say "Hong Kong is the marriage graveyard" for gueilos ("white ghoasts"=westerners). Be cautious out there mates & mate-esses, this could happen to you (click here). An example of unfettered capitalism offering a technical solution appealing to all the facets of human foibles.
OK. Now its your turn. Do you think Hong Kong is "marriage graveyard." Do you think either Hutchison or the "secret service" provider has crossed a moral/commercial
line? Did my mate violate privacy rights by offering a service to consumers who recognized "value?" Comments are very welcome, please! If you liked the post, please dig, delicous, or stumble to spread the word! Thanks for your readership.


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