SMS Globalization and Growth: Interview with Sybase365 CEO, Marty Beard

10 billion SMS a month and growing

Ever hear of Sybase 365?              

If not, it plays a major role in the mobile messaging value chain for the globe's wireless operators as well as premium messaging providers supporting ring tones, mobile commerce and advertising. It is one of the largest mobile messaging aggregators and interoperability provider whose core value proposition is managing the ever growing complexity of passing SMS and MMS messages around the globe. Sybase purchased Mobile 365 in September of 2006, thus combining the worlds largest messaging enabler (2006 revenues of $110 million) with one of the leading enterprise software providers, Sybase, to create Sybase 365.

Listen to my interview with Sybase 365 CEO Marty Beard (16 mins)

In my interview we cover a wide range of topics including:

• 10 billion SMS per month for operators through the Sybase365 network
• Managing the world of difference between flat ARPUs in developed markets, versus low ARPUs in emerging markets
• Sybase365's foray into mobile banking from their banking software experience
• Balancing the larger international revenues against US domestic text revenues especially with strong growth driven by the Middle East, Africa and Asia
• Sybase 365's efforts to innovate the traditional SMS through the development of more secure SMS, natural language interfaces for messaging as well as user generated content within the realm of text messaging